http://www.hsbc.com.hk
2009年10月26日 星期一
Answer for Assignment 3
Two examples which are effective use of Internet marketing:
1 HSBC - online banking system
2 Centanet Property Agency Limited - Searching property information engine & 2 ways interactive blog system for communicate between customers and agents
Background summary of the two internet marketing systems
HSBC - online banking system- is commonly use in Hong Kong. People must have account in Hsbc and also apply for the connection with the online banking system.
Login the page, confirmed the correct login, and finally member can maintain their account by online transaction.
Centanet Property Agency Limited – very informative, high accuracy, keep latest updated, interactive, functional, two-way communication
they have many different categories providing for customers to choose from. Property information in wherever within Hong Kong areas are informative, accurate and latest updated. There are many different data can let customers to fully understand the most recent property market .Most powerful searching engine is the “Map “ system which is highly recommend by public because various information you can acquire from clicking different spot directly on the map shown on the web pages. There are many agents’ blog from different living area so that, you can communicate with them via blog system.
Marketing campaign
is to acquire new customers, retain existing customers and extend customer relationships through different channel. Because mostly customers would like to get the best services by the most convenient way. Therefore, online services become the most efficient way to satisfy those busy customers ‘ needs .Two different companies can make the biggest benefit by serving their customers through internet system .Below are some examples of Internet properties that the online marketing campaign takes advantage of:
Pull marketing
HSBC - online banking system,
Centanet Property Agency Limited -
Customers reach the web and click specific topic directly to satisfy their needs and wants.
Long and short term customers relationship
HSBC - online banking system,- mostly situation is that , the customers use the internet services are belong to long term relationship and will not prohibit the services normally. Therefore, Hsbc can hold long term customers relationship by the internet marketing.
Centanet Property Agency Limited- is totally different from Hsbc , because people search information from centanet web by instantly necessary. Normally, they will not have long term relationship will customers, but the web is an effective marketing tool to spread the popularity of their professional images to the public among the property field in Hong Kong.
Measurable and tractable
HSBC - online banking system -
Hsbc is close to their customers because they have the membership system. You can do the transaction under the situation that you have successfully login to the personal pages. Member login name and login password are needed. Moreover, to ensure the security of this system, token password login is needed to enter too. Hsbc hold customer identity and all personal information. Therefore they can contact the customers by post mail or email when there are some new promotion.
Centanet Property Agency Limited- In this area, Centanet is opposite to Hsbc because they will not have customers’ information if the customers used the search engine once or twice. The web information is opern to public; everyone can reach the WebPages without the membership system.
1 HSBC - online banking system
2 Centanet Property Agency Limited - Searching property information engine & 2 ways interactive blog system for communicate between customers and agents
Background summary of the two internet marketing systems
HSBC - online banking system- is commonly use in Hong Kong. People must have account in Hsbc and also apply for the connection with the online banking system.
Login the page, confirmed the correct login, and finally member can maintain their account by online transaction.
Centanet Property Agency Limited – very informative, high accuracy, keep latest updated, interactive, functional, two-way communication
they have many different categories providing for customers to choose from. Property information in wherever within Hong Kong areas are informative, accurate and latest updated. There are many different data can let customers to fully understand the most recent property market .Most powerful searching engine is the “Map “ system which is highly recommend by public because various information you can acquire from clicking different spot directly on the map shown on the web pages. There are many agents’ blog from different living area so that, you can communicate with them via blog system.
Marketing campaign
is to acquire new customers, retain existing customers and extend customer relationships through different channel. Because mostly customers would like to get the best services by the most convenient way. Therefore, online services become the most efficient way to satisfy those busy customers ‘ needs .Two different companies can make the biggest benefit by serving their customers through internet system .Below are some examples of Internet properties that the online marketing campaign takes advantage of:
Pull marketing
HSBC - online banking system,
Centanet Property Agency Limited -
Customers reach the web and click specific topic directly to satisfy their needs and wants.
Long and short term customers relationship
HSBC - online banking system,- mostly situation is that , the customers use the internet services are belong to long term relationship and will not prohibit the services normally. Therefore, Hsbc can hold long term customers relationship by the internet marketing.
Centanet Property Agency Limited- is totally different from Hsbc , because people search information from centanet web by instantly necessary. Normally, they will not have long term relationship will customers, but the web is an effective marketing tool to spread the popularity of their professional images to the public among the property field in Hong Kong.
Measurable and tractable
HSBC - online banking system -
Hsbc is close to their customers because they have the membership system. You can do the transaction under the situation that you have successfully login to the personal pages. Member login name and login password are needed. Moreover, to ensure the security of this system, token password login is needed to enter too. Hsbc hold customer identity and all personal information. Therefore they can contact the customers by post mail or email when there are some new promotion.
Centanet Property Agency Limited- In this area, Centanet is opposite to Hsbc because they will not have customers’ information if the customers used the search engine once or twice. The web information is opern to public; everyone can reach the WebPages without the membership system.
2009年10月15日 星期四
Answer for Assignment 1
Sources :
SAP : http://www.sap.com/hk/solutions/sme/index.epx
Microsoft Dynamics NAV : http://www.tectura-asia.com/hk/tectura_ax.htm
To compare and define which ERP is the most suitable for a company use.
We must first investigate into their features, functions, pricing, available editions, technology etc between the two providers.
In SAP:
Features & functions
there are 3 types of ERP software:
SAP Business One
SAP Business by Design
SAP Business All-in-one
The main different of them are classified as different company size to use this software: SAP Business One - up to 100 employees.SAP Business by Design - 100 to 500 employees.SAP Business All-in-one- up to 2,500 employees.
Available editions & technology
Those provides different categories for the different company using :
mySAP Enterprise Portal
mySAP Supply Chain Mgmt.
mySAP Customer Relationship Mgmt.
mySAP Supplier Relationship Mgmt.
mySAP Product Lifecycle Mgmt.
mySAP Marketplace
mySAP Business Intelligence
mySAP Financials
mySAP Human Resources
mySAP Mobile Business
Industry Solutions
mySAP Technology..etc.Pricing
The pricing are as below,SAP Business One - $20,000 for 5 users.SAP Business by Design- $149 per user per month. (Starting at 25 users.)SAP Business All-in-one - depends on the features selected.
SAP is famous among the ERP software because they have long history(over 30 years) in providing this kind of services worldwide.
In Microsoft Dynamics NAV:
Available editions, technology
They provide small and midsize businesses a powerful yet cost-effective ERP solution that can be tailored for a company. It can support customization and add-on software to meet industry or other specific needs. In addition, it can adapt as a growing business needs more power and functionality.
There are seven main categories :Financial ManagementHuman Resource ManagementManufacturing ManagementProject ManagementSales, Marketing and Services ManagementSupply Chain Management
Features, functions
They provides:
Collaboration of alliance and partnership.
Training and coaching programs
Profit sharing and referral fee models
Project implementation support such as joint deployment and post go-live project support and future assistance
Pricing
Microsoft Dynamics NAV claim that they have the program of Tectura Solution Framework, it is especially designed for customer to check which software is best for their company. That means, the pricing is depend and it will know when you provide information to Microsoft Dynamics NAV and get the quotation from them.
The popularity of using Microsoft Dynamics NAV in Hong Kong is higher than SAP. Also the Microsoft Dynamics NAV is the highest recognition available
ERP system is a well data-managed system in different business fields. It will definitely help the company if once installed it. And now the main problem to solve is finding the well suit one to apply into our company. Therefore, I will get the SAP and Microsoft Dynamics NAV quotation.
As it is a long term business, we cannot deny the possibility to grow of a business .Therefore , the availability of the ERP software to expand , upgrade and increase the number of user is an important concern too .
SAP : http://www.sap.com/hk/solutions/sme/index.epx
Microsoft Dynamics NAV : http://www.tectura-asia.com/hk/tectura_ax.htm
To compare and define which ERP is the most suitable for a company use.
We must first investigate into their features, functions, pricing, available editions, technology etc between the two providers.
In SAP:
Features & functions
there are 3 types of ERP software:
SAP Business One
SAP Business by Design
SAP Business All-in-one
The main different of them are classified as different company size to use this software: SAP Business One - up to 100 employees.SAP Business by Design - 100 to 500 employees.SAP Business All-in-one- up to 2,500 employees.
Available editions & technology
Those provides different categories for the different company using :
mySAP Enterprise Portal
mySAP Supply Chain Mgmt.
mySAP Customer Relationship Mgmt.
mySAP Supplier Relationship Mgmt.
mySAP Product Lifecycle Mgmt.
mySAP Marketplace
mySAP Business Intelligence
mySAP Financials
mySAP Human Resources
mySAP Mobile Business
Industry Solutions
mySAP Technology..etc.Pricing
The pricing are as below,SAP Business One - $20,000 for 5 users.SAP Business by Design- $149 per user per month. (Starting at 25 users.)SAP Business All-in-one - depends on the features selected.
SAP is famous among the ERP software because they have long history(over 30 years) in providing this kind of services worldwide.
In Microsoft Dynamics NAV:
Available editions, technology
They provide small and midsize businesses a powerful yet cost-effective ERP solution that can be tailored for a company. It can support customization and add-on software to meet industry or other specific needs. In addition, it can adapt as a growing business needs more power and functionality.
There are seven main categories :Financial ManagementHuman Resource ManagementManufacturing ManagementProject ManagementSales, Marketing and Services ManagementSupply Chain Management
Features, functions
They provides:
Collaboration of alliance and partnership.
Training and coaching programs
Profit sharing and referral fee models
Project implementation support such as joint deployment and post go-live project support and future assistance
Pricing
Microsoft Dynamics NAV claim that they have the program of Tectura Solution Framework, it is especially designed for customer to check which software is best for their company. That means, the pricing is depend and it will know when you provide information to Microsoft Dynamics NAV and get the quotation from them.
The popularity of using Microsoft Dynamics NAV in Hong Kong is higher than SAP. Also the Microsoft Dynamics NAV is the highest recognition available
ERP system is a well data-managed system in different business fields. It will definitely help the company if once installed it. And now the main problem to solve is finding the well suit one to apply into our company. Therefore, I will get the SAP and Microsoft Dynamics NAV quotation.
As it is a long term business, we cannot deny the possibility to grow of a business .Therefore , the availability of the ERP software to expand , upgrade and increase the number of user is an important concern too .
Answer for Assignment 2
I consider the Customer Relationship Manager is an important role in a company, especially in some new customer’s related business. Simply state that, the more customers of a company, the more profit it earns.
The Customer Relationship Manager is responsible for the planning, successful execution and follow up for a diverse range of customer retention campaigns, along with producing their annual budget, monthly forecast, and other business reporting as required. The CRM will carry out innovative and sometimes complex projects to their completion, and thoroughly analyze maturing data in order to make sound recommendations for next steps that aim to improve our financial results.
Profit & Loss : Responsibility for reaching or exceeding budgeted financial goals in one or more of our key customer retention categories - saves and reinstatement, customer longevity, load ups, and cross sell - using a variety of communication media including invoice text, inserts, email and telemarketing.
Campaign Planning & Execution: Responsible for conceptualizing and managing a diverse range of customer retention campaigns and initiatives. This includes idea generation and exploration, preparing and presenting proposals, overseeing the creative and production processes and championing successful execution.
Budget and Forecast: Build a detailed, bottom-up annual budget for areas of responsibility. Supply key inputs to the quarterly reforecast, using the most accurate, up-to-date information available. Be prepared to discuss assumptions used for developing budgets and forecasts.
Special Projects: Participate in a variety of special projects as requested, including explorations of system or process improvements, new retention categories, and joint projects with Customer Service.
Customer Focus: Working with Customer Service, Marketing Services and Operation to develop and maintain a customer-focused attitude toward activities, concentrating on those that most strongly contribute toward improving customer lifetime value.
Therefore, the main responsibilities of a Customer Relationship Manager are maintaining the good profit of a company by controlling different aspects of the business process.
From internal to external, from the controlling to the developing, The Customer Relationship Manager must make use of the knowledge of information technology to ensure the smooth and good performance of his/her duties. All in all, information technology is applied on every single aspect of different working procedures and areas in the business of a company. Last but not least, a competent Customer Relationship Manager must be an expert of using variety information technology tools.
The Customer Relationship Manager is responsible for the planning, successful execution and follow up for a diverse range of customer retention campaigns, along with producing their annual budget, monthly forecast, and other business reporting as required. The CRM will carry out innovative and sometimes complex projects to their completion, and thoroughly analyze maturing data in order to make sound recommendations for next steps that aim to improve our financial results.
Profit & Loss : Responsibility for reaching or exceeding budgeted financial goals in one or more of our key customer retention categories - saves and reinstatement, customer longevity, load ups, and cross sell - using a variety of communication media including invoice text, inserts, email and telemarketing.
Campaign Planning & Execution: Responsible for conceptualizing and managing a diverse range of customer retention campaigns and initiatives. This includes idea generation and exploration, preparing and presenting proposals, overseeing the creative and production processes and championing successful execution.
Budget and Forecast: Build a detailed, bottom-up annual budget for areas of responsibility. Supply key inputs to the quarterly reforecast, using the most accurate, up-to-date information available. Be prepared to discuss assumptions used for developing budgets and forecasts.
Special Projects: Participate in a variety of special projects as requested, including explorations of system or process improvements, new retention categories, and joint projects with Customer Service.
Customer Focus: Working with Customer Service, Marketing Services and Operation to develop and maintain a customer-focused attitude toward activities, concentrating on those that most strongly contribute toward improving customer lifetime value.
Therefore, the main responsibilities of a Customer Relationship Manager are maintaining the good profit of a company by controlling different aspects of the business process.
From internal to external, from the controlling to the developing, The Customer Relationship Manager must make use of the knowledge of information technology to ensure the smooth and good performance of his/her duties. All in all, information technology is applied on every single aspect of different working procedures and areas in the business of a company. Last but not least, a competent Customer Relationship Manager must be an expert of using variety information technology tools.
2009年10月12日 星期一
Assignment 3
Find two examples of what you consider to be an effective use of Internet marketing.For each example, describe what Internet marketing method(s) or technique(s) are used, discuss what you think is the purpose of the marketing campaign (customer acquisition ? customer retention ?), and evaluate which of the following Internet properties the online marketing campaign takes advantage of:
interactivity or two-way communication
pull marketing
personalization or one-to-one
greater hold on user's interest
measurable and trackableMinimum word count: 200 words
interactivity or two-way communication
pull marketing
personalization or one-to-one
greater hold on user's interest
measurable and trackableMinimum word count: 200 words
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